Murat Kayak
Murat Kayak, is a scholar with a strong background in higher education, specialized in quantitative research methods, management, and IT, particularly in cloud applications, and founder of Tele Higher Ed (THE)[1], and Tele 7/24. With academic and professional experience across multiple countries, he is dedicated to fostering academic collaboration and sharing knowledge to contribute to the advancement of research and education.
 University of Naples Federico II | |
| Born | 1 August 1987 |
| Fields | Business, Economics, Quantitative Research, Ethics |
| Education | Ph.D. in Management, Master's in Business Administration (AACSB accredited), Bachelor of Hospitality Management |
| Research Experience | Sustaining Innovation, Disruptive Innovation, Management |
| Current Focus | Higher Education, Management, Innovation, IT |
| Founder | Tele 7/24 |
| Website | tele-724.com |
His works appear in Cambridge Scholars Publishing and Management Science Letters. His works to make contribution to higher education through Tele 7/24, a Platform for Higher Education.
Education
Murat Kayak received his Bachelor's degree in Hospitality Management from Mugla University, Master's degree in Business Administration from Asia University in Taiwan, and Ph.D. in Management from the University of Naples Federico II. He also participated in a course at Oxford House College in London, England, United Kingdom.
Academic Awards
- 2012 – The 6th World Conference for Graduate Research in Tourism, Hospitality, and Leisure – Anatolia: An International Journal of Tourism and Hospitality, Taylor & Francis Online / Routledge.
- 2012 – The 2nd Interdisciplinary Tourism Research Conference – Anatolia: An International Journal of Tourism and Hospitality, Taylor & Francis Online / Routledge.
Doctoral Dissertation
Kayak, M. (2017). The effects of perceived brand sustaining innovativeness on firm performance [Doctoral Dissertation, University of Naples Federico II].
Master’s Thesis
Kayak, M. (2012). The effects of perceived brand globalness on Taiwanese University Students’ purchase likelihood: An empirical study of Starbucks and 85°C coffee chain stores [Master's Thesis, Asia University].
Publications
Journal Article
- Kayak, M., & Simoni, M. (2016). Revisiting tourist behavior via destination brand worldness. Management Science Letters, 6(11), 671-680.
Book Chapters
- Kayak, M., Kozak, M., & Maslohpour, M. (2013). How perceived global brands influence consumers’ purchasing behavior of Starbucks. In M. Kozak, & N. Kozak (Eds.), Aspects of Tourist Behavior (pp. 35-46). Cambridge Scholars Publishing.
Conference Presentations
- Kayak, M., & Simoni, M. (2016, March 30-April 2). The relationship between coopetition propensity and entrepreneurial intentions of individuals [Paper Presentation]. Circle Conference, Naples, Italy.
- Kayak, M., & Simoni, M. (2015, June 6-9). Tourism in worldism: revisiting the model of tourism destination brand equity via worldness [Paper Presentation]. The Naples Forum on Service, Naples, Italy.
- Kayak, M., Kozak, M., & Maslohpour, M. (2012, April 24-29). How perceived global brands influence consumers’ purchasing behavior of Starbucks [Paper Presentation]. The 6th World Conference for Graduate Research in Tourism, Hospitality & Leisure, Mugla, Türkiye.
Workshops & Seminars
- Kayak, M. (2015, June 6-9). Creating brand trust with sustaining innovation [Workshop Presentation]. The Naples Forum on Service, Naples, Italy.
- Kayak, M. (2016, March 31-April 1). The effects of perceived brand sustaining innovation on consumer purchasing behavior. 12th Ph.D. Seminar, Luzern, Switzerland.
References
Last updated: 19/08/2025 08:25 (UTC)